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Step back from your screen until you can't read the words on a page, or squint until the letters blur. What's left is a pattern of gray shapes: parag

Look at a well-designed magazine page and then at a cluttered web page with the same amount of content. The difference often isn't the fonts or the c

You've been in the audience for this: the speaker says "as you can see here," and the slide shows a 14-point bullet list in light gray on white, proj

Picture a page with no hero image, no illustration, no gradient blob. Just a large headline, a short introduction, and well-spaced sections of text.

Most typography advice is about restraint. Keep lines between 45 and 75 characters. Use two fonts at most. Don't center long paragraphs. Leave enough

You've probably landed on a page where the headline types itself out one letter at a time, then deletes itself, then types a different word. It's cha