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Kerning, Tracking, and Leading: The Three Spacing Controls Every Designer Needs

Kerning, Tracking, and Leading: The Three Spacing Controls Every Designer Needs

You pick a great typeface, set the right size, and the text still looks off. The headline "WAVE TOYS" has a gap between the "A" and the "V" big enoug

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Ligatures Explained: Standard, Discretionary, and Contextual

Ligatures Explained: Standard, Discretionary, and Contextual

Look closely at the word "office" in a well-set serif font. The "f" and the "i" often aren't two separate letters. The hook of the "f" and the dot of

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What Are Optical Sizes and How Do They Improve Type at Every Size?

What Are Optical Sizes and How Do They Improve Type at Every Size?

Take an elegant, high-contrast serif that looks stunning in a 72px headline and use it for 12px captions. The fine hairlines nearly disappear, the ti

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True Italics vs Obliques: Why the Difference Matters

True Italics vs Obliques: Why the Difference Matters

Put a word in <em> and the browser slants it. Most people call the result "italic" and never think about it again. But if you look closely at two f

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Font Weights Explained: From Hairline to Black

Font Weights Explained: From Hairline to Black

You set a heading to font-weight: 600, and it renders exactly as bold as 700. Or you load a font from a CDN, set font-weight: 300, and get regu

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Points, Picas, Pixels, and Ems: Typographic Units Explained

Points, Picas, Pixels, and Ems: Typographic Units Explained

A designer hands you a spec that says body text is 12pt with 18pt leading. Your stylesheet uses 16px and line-height: 1.5. A print vendor asks fo

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