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Whitespace in Typography: How Empty Space Improves Reading

Whitespace in Typography: How Empty Space Improves Reading

You've probably had this experience: a page uses a perfectly good font at a sensible size, yet it still feels hard to read. The lines seem to crowd e

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Paragraph Spacing vs Indentation: Choosing How to Separate Paragraphs

Paragraph Spacing vs Indentation: Choosing How to Separate Paragraphs

Open a novel and the paragraphs run together, each one marked only by a small indent on its first line. Open almost any website and the paragraphs ar

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Vertical Rhythm in Web Design: Aligning Text to a Baseline Grid

Vertical Rhythm in Web Design: Aligning Text to a Baseline Grid

Some pages feel calm and orderly even before you read a word. Headings sit at a consistent distance from the paragraphs below them, lists and quotes

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Letter-Spacing All-Caps Text: Why and How Much

Letter-Spacing All-Caps Text: Why and How Much

Small uppercase labels are everywhere in interfaces: section eyebrows above headings, table headers, button text, navigation items, badges. Set them

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The Ideal Line Length: Why 45 to 75 Characters Works

The Ideal Line Length: Why 45 to 75 Characters Works

Open an old blog theme on a wide monitor and you'll often see paragraphs that stretch the full width of the screen: 150 or more characters per line.

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How to Choose the Right Line Height for Body Text

How to Choose the Right Line Height for Body Text

Most stylesheets have a line like line-height: 1.5 on the body, and most of the time nobody touches it again. Then you switch to a font with a ta

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