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The Story of Garamond and Its Many Revivals

The Story of Garamond and Its Many Revivals

Open the font menu on almost any computer and you'll find something called Garamond. Open a different computer and you'll find another Garamond that

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Helvetica: Why One Typeface Ended Up Everywhere

Helvetica: Why One Typeface Ended Up Everywhere

Walk through an airport, read the tax form on your desk, or look at the logos on half the products in your kitchen, and there's a good chance you're

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A Short History of Typography: From Gutenberg to Variable Fonts

A Short History of Typography: From Gutenberg to Variable Fonts

When you write font-weight: 600 or font-style: italic, you're using vocabulary that is hundreds of years old. "Italic" comes from Renaissance Ita

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Typography in Print vs Screen: What Changes and What Doesn't

Typography in Print vs Screen: What Changes and What Doesn't

A designer with years of print experience moves to web work and finds that some of their instincts are perfect and others backfire. The careful atten

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Typography and Branding: How Typefaces Shape Brand Personality

Typography and Branding: How Typefaces Shape Brand Personality

Put the same sentence, "Fresh bread every morning," in three typefaces: a chunky slab serif, a delicate high-contrast Didone, and a rounded geometric

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Typography on Landing Pages: How Type Drives Conversions

Typography on Landing Pages: How Type Drives Conversions

A visitor lands on your page from an ad or a search result. In the first few seconds they decide whether this is what they were looking for. They don

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