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Your keyboard has one key that looks like a dash. Typography has at least five characters that do. A pricing page that says "Open 9-5" or a temperatu

Look closely at a carefully typeset book and then at a typical web page. In the book, quotation marks curl around the words they enclose, like little

A customer named Zoë signs up, and her name appears on her profile page in your brand font, except for the "ë", which looks slightly heavier and a li

You localize a product into Japanese, ship it, and a native speaker sends you a screenshot. Some characters look subtly wrong, as if they were drawn

The first attempt at an Arabic or Hebrew version of a site often goes the same way. Someone adds direction: rtl to the body, the text moves to the

You pick a beautiful typeface for your product's marketing site, and it looks great in English. Then the site launches in Polish, and a few letters w